Between the Cijevna and Rujela canyons, on the Tuzi plain below Dečić hill, olive trees once served chiefly as ornament. Emin and Selma Hadži spent about two decades changing that inherited habit into a working grove, now maintained at more than 3,500 trees of native and selected varieties. The company was formally founded in 2022, with products launched in 2023 through EU IPARD support.
The estate's 600 kg per hour mill is described as the first modern facility of its kind in inland Montenegro. It was also the first in the region to introduce artificial intelligence into processing, developed with the University of Montenegro. Alongside extra virgin olive oil, the range includes Montenegro's first olive leaf extract, Melem with immortelle, and cosmetics. In 2025, the oil earned 99 points as absolute winner of the national quality competition.
